24 February
Tthe main object of search engine optimization (SEO) is the ranking of our website in the first results of search engines, a fact that allows us to obtain a targeted audience of traffic completely free and tirelessly.
In order to get the traffic we want there are some basic actions that we need to take on our website, such as creating a title that is "friendly" in terms of search engines and following a description that is equally functional. Another step is to search for the right words- keys that describe what the object of our website refers to.
Google is watching!
Of course there are plenty of things to do outside of it site us, such as collecting material from articles and links but even that is not enough as it is not the only thing you should be concerned about Google he watches! And not only that Google but also other search engines...What are they watching? The social "signals" you emit!
How popular are you online? How much information have you forwarded to others and how popular have your articles been? These actions help you gain "value" on the internet or as it is used to Google to call it "reliability". If you don't have any, then it's hard to get the traffic results you want.
Google Plus
If we want to succeed in "doing well" in quests, we must pay homage to his altar Google+. It's amazing how most people can't understand this. If we wish it Google to worship us, we must "play with his toys". The Google he wants it Google+ to be successful therefore he wants our participation there active.
It is necessary for our business to have a page on Google+ , with our address confirmed through public updates. Therefore, we obtain it social signal that we desire! The more popular our articles and posts are on google+, the more the Google he adores us and rewards us!
Social media
Search engines also look at the social signals we emit in terms of our popularity – connections, not just to Google+, but to Facebook, Twitter, LinkedIn and even the up-and-coming Pinterest. We should spend quite a bit of our time on each of these pages and acquire "online friendships".
However, we should not rest on simply following whoever follows us on these networks. We need to create a right group of people to interact with and become our audience. If we're the type of person who sends more friend requests than we receive, we probably won't be very popular. But if the opposite happens, i.e. we follow fewer people than follow us, then we belong to the category of popular people and search engines will compensate us for this.
Likes, Shares & Retweets
Sure we like to post anything that impresses us or is just cute. For example a video of a cute kitten. As sweet and cuddly as it is but it's not something that will make us popular in searches. The updates and posts we make will must contain useful articles, comments and links that will interest the public so that they take action like the share.
For the people who follow us to take the notification action or by world share is one of the main examples of our popularity. If they want to share the information we have distributed to them, we have won the first place in social signals.
So it is essential to research what is interesting, post it in the most appropriate way, start a conversation on the topic and finally get the publicity we are looking for.
What NOT to do
Many people in the marketing field make the mistake of overwhelming them social sites with continuous advertisements of what they represent, resulting in them constantly losing audiences and creating a bad image. It is not at all right to "flood" the people who follow us only with what we offer or what the product or service is we provide, but to show a more human side of us by gaining a closer relationship.
The relationships we build will reward us.
